If you’re an indie gaming brand, your reach on YouTube is directly tied to your subscriber count. That’s why it’s important to work on growing your subscriber base – as you grow, you can start getting more organic views right away.
When viewers are deciding whether or not to click on your videos, they look at the thumbnails and titles. Make sure those are eye-catching and engaging to humans (not just Google bots).
Descriptions also help YouTube understand what your video is about, so make sure you’re using relevant keywords in them. Don’t oversaturate them, though. YouTube can recognize when a keyword is being overused.
At the end of a video, use a call-to-action to encourage your viewers to share, save, like, and comment on it. This will also send a positive signal to YouTube and improve your search rank.
One of the best ways to promote a video on YouTube is to partner with influencers in your niche. They can mention your games in their videos and direct people to your channels. This will increase your audience reach and drive more views, which leads to more sales and growth. For example, if you’re promoting an indie JRPG, team up with an influencer who talks about the genre. They’ll be able to connect with your audience and get them interested in playing the game, which in turn leads to more views. Elevate your YouTube game
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